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Opinions expressed by Forbes Contributors are their own. But it's one thing to have supported the Washington Redskins name in the past, perhaps when many didn't understand the shocking nature of the term - I certainly didn't. For brands to stay relevant, they need to move with the times and change. "I don't think there is anything wrong with it," he finally said. I'm far from perfect.) Thirdly, brands mustn't practice tokenism in equality. How would you respond? against Saints, Fins trade WR Ford to Pats, get RB from Chiefs, Titans tell LB Beasley he's being released, Ex-Buckeyes, Colts WR Gonzalez wins re-election, Jets GM backs Darnold, Gase, shoulders blame, Shanahan: Garoppolo's injury a 'whole new one', Cowboys double-digit home dog for just 2nd time, The Tagovailoa tour: Four days, three states, two wins and one unforgettable weekend, 49ers' latest injuries 'depressing,' make playoffs a long shot. What can the Buccaneers expect from Antonio Brown? There's a further upside to changing the name. As many know, I'm not a big fan of cancel culture. Named Esquire’s Influencer Of The Year, Jeetendr Sehdev is a media personality, international speaker and the author of the New York Times best-selling book, “The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right).” Follow him on Twitter @jeetendrsehdev, Instagram @jeetendr_sehdev. He was a product of his time, upbringing, and environment, and therefore wrong in many ways, but he was right about one thing: People do have the right to be called what they want to be called. Fantasy fallout: Can big gains continue for RBs J.K. Dobbins, Zack Moss, Damien Harris? These brands have reimagined themselves for a new generation while staying true to who they are. As of now, however, the facts speak in favor of the team retaining its name. Firstly, we can't choose history over hate. The Change the Mascot campaign released a statement opposing Trump's comments. I believe in progress, not perfection. I believe the climate is progressing to a place of greater awareness and sensitivity for individuals and brands alike, and that's a good thing. Treating people -- all people -- with respect and dignity is not just good business. If this were a different story I would say that my grandfather never again used the word, but this is not that kind of story (although his words and actions and attitude did change significantly in the following years). As brands around the globe assess their stance on race issues, following the death of George Floyd in Minneapolis and the worldwide Black Lives Matter protests? The Washington Redskins must change its name for three reasons. I understand it's important to many people. But if it really wants a fresh start, it should change its name. Projected 2021 NFL draft order: Jets are favorite for No. But Trump also told the newspaper that the name had been in use a long time and not everyone views it as a slur. Confronted with the reality, confronted with a real person and not an abstract, you would see that individual's right to not be called a particular word as vastly more important than your right to use that word. With Cleveland's Wahoo (Kind Of) Out, It's Worth Asking . I love how Nike has pulled their Redskin merchandise from their website, but they need to follow this ethic throughout their entire value chain. Would you use concepts like heritage and tradition as a justification? How we got here, and what's next, O'Connor: The Patriots miss Tom Brady more every Sunday. 9 out of 10 Native Americans say they are NOT offended by the term My grandfather stared for a moment, then nodded. And some fans will resent the change. I’m also an international speaker and advise leading organizations on all things celebrities and brands. The team’s fans and owner want to keep the name because it’s a traditional name of a proud franchise. The name issue puts them squarely at odds with Democratic presidential candidate Hillary Clinton, who already has called for the Redskins to change their name. Judging Week 8 NFL overreactions: Is the AFC East race over? I've said things I wish I hadn't. We were driving in his truck from one farm to another when he saw an older black man walking beside the road. "What's wrong with that? But still. … Would you call a person that name to his or her face? The name issue puts them squarely at odds with Democratic presidential candidate Hillary Clinton, who already has called for the Redskins to change their name… His position on the team's name -- and the opposition to that name -- is not only a public relations issue, it's problematic at a business level. "Mr. My grandfather turned. All Rights Reserved, This is a BETA experience. In response, team owner Daniel Snyder once vowed to USA Today that he would never change the name. And this rule of intention applies equally to FedEx too. I'm the author of the New York Times best-selling book The Kim Kardashian Principle: Why Shameless Sells And How To Do It Right. To a few people, though, a team name means much more, signifying a lack of respect and a resulting loss of dignity. Of course you wouldn't. Imagine, like in the case of my grandfather, someone said to you, "Please don't call me (that)." None of us are perfect. (FedEx asked for a thorough review of the team's name at the behest of its investors.). I'm the author of the New York Times best-selling book The Kim Kardashian Principle: Why Shameless Sells And How To Do It Right. If there’s a time when definitive proof can be provided as evidence that a majority of Native Americans find the name to be offensive and in need of change, then the Washington Redskins franchise should alter its name accordingly. He used it as a noun. Opponents of the name have gathered significant support from U.S. senators, from President Obama, from broadcasters and columnists, from civil rights organizations, and from tribal leaders. Secondly, your intention is just as important as your action. It’s not ideal that the Washington Redskins’ owner Daniel Synder claimed that the team would “NEVER” change its name, only to now consider it given the pressure to do so from their top sponsor Fed Ex. Would you defend your right to free speech under the First Amendment? "They think it's a positive.". The name was changed in 1997 due to the high violence rate in D.C. and the assassination of Abe Pollin's longtime friend, Israeli Prime Minister Yitzhak Rabin. Some Native American groups have led the charge for the team to drop the nickname. the man said in response. By Tim Marcin On 10/9/18 at 1:37 PM EDT . Instagram was originally called Burbn, Dunkin’ Donuts shortened itself to Dunkin, Kentucky Fried Chicken turned to KFC, and the list goes on. "Please don't call me that," the man said. Should the Washington Redskins change their name? It … And, leaders of organizations need to be driven by the right purpose.
No small accomplishment. Before 1933 the Redskins were known as the Braves, it wasn't until then the owner, George Marshall, decided to change the name to the Redskins. "I don't think politicians ought to be having any say about that, to be honest with you," Bush said. The controversial name is more than racially insensitive; it's derogatory, a racial slur (just like the n-word,) and straight out hurtful to others. (Do you think your employees would believe you if you say, "We value diversity and strive to create an inclusive environment," and your official company nickname is "Redskins"?). They need to live their brand values truly. Bush did the same with SiriusXM radio last week. The fact that there's backlash against the American football team, the Washington Redskins, reviewing their name is absurd to me. 1; could Cowboys pick in top five? "But a man has a right to be called what he wants to be called.". The name Redskins is a racial slur aimed at insulting and demeaning American Indians. "I don't find it offensive. "However, that proud resilience does not give the NFL a license to continue marketing, promoting, and profiting off of a dictionary-defined racial slur-one that tells people outside of our community to view us as mascots.". Every NFL team's record against the spread and more, Barnwell: Is this the end of the Patriots' dynasty? Team, the Washington Redskins, reviewing their name is absurd to me J.K. Dobbins Zack. Race over projected 2021 NFL draft order: Jets are favorite for No why the redskins shouldn't change their name... And Pepsi must apply practices of equality throughout their organizations a right to free speech under the First?. Snyder once vowed to USA today that he would never change the name should undergo a name.! Statement opposing Trump 's thoughts on whether the Washington Redskins to the team name! 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